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Just in case we are taking a bit too much for granted, here’s a plain English explanation of the most commonly used digital marketing terms. Any other questions, please ask.

How Do I Start a Digital Marketing Plan?

A Digital Marketing Plan consists of these basic elements: A mobile-friendly website. Pages on your site that have your keywords on them and optimized for those words. One or more of the following advertising paths to get the word out: Search Engine Marketing – specifically Google AdWords (gets your ads on Page 1 immediately) Search Engine Optimization (gets your site on Page 1 over time) A remarketing cookie placed on your visitors browser so you can place ads in front of them elsewhere. This is a good start, and there’s enough room in these channels to meet almost every goal and budget.

What is SEO?

SEO stands for Search Engine Optimization Search Engine Optimization is the ongoing process of allowing Google, Bing, Yahoo and others to think that your site is the best answer to a certain search query. Keywords used on your site, content found on your pages and back links from other sites are part of the process.

What is SEM? SEM stands for Search Engine Marketing Search Engine Marketing is the ongoing process of creating advertising that is delivered on the Internet on the various search engines like Google, Bing and Yahoo. They can take the form of text-only ads or text and image ads.

What is a WordPress website?

A WordPress website is a common type of website developed using their proprietary Content Management System (CMS). Clearly the most popular CMS in use currently, a WordPress website allows the developer and the owner great flexibility in creating and updating the words and images on the site. In fact, over 90% of the websites online at this current time were created in WordPress format. WordPress is partnered with GoDaddy, making integration with your domain and hosting very seamless.

What is remarketing?

Remarketing is the process of placing your ad in front of at least a one-time visitor to your website. There are many different companies offering this service. Google is one of them, as you might expect. Facebook is another, which maybe you didn’t expect. There are others but they all rely on cookies or pixels placed on your website. When your cookies detect a web page that is part of the provider’s network, an ad is delivered to you prospect.

How do I get advertising on social media sites like Facebook, YouTube and Twitter?

Most social media (SM) advertising is generated via the site’s back end and require a bit of technical know-how to enable. Social media advertising requires programming HTML code to be placed on the pages of your website that you wish to capture the information from. Then ads must be created and uploaded into the social media’s advertising interface. Most of the SM sites make it very user-friendly to get an ad up and running, but getting real ROI and leads requires more specialized knowledge of creative and their interface.

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