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Your About Us Page and How to Write a Better One

A website’s About Us page, your About Us page, is one of the most important pages on your website. Unless there’s a sale on, they want to know more about who they’re dealing with before they buy. Human nature. Here we will show you how to you how to write a better one. We also encourage you to give it a try. Writing about yourself should come easy, but many people find it difficult. We get that.

In order to give you a boost towards writing your about page, here are practical tips for helping you create a valuable about page that actually connects with your customers.

1. K.I.S.S.

Never liked them. Now with the new revelations about Gene Simmons, I feel vindicated. The other KISS:

Your About Us page needs to answer the questions:

  • What do you do? One well-crafted sentence that you may want to expand upon later in the page or after getting it out there.
  • Why are you the best choice? You get three words to describe your superiority. We have better A, B, and C.
  • Why you got started? People buy into your passion as well as your features. This is the passion part. Think about your motivation for starting.
  • How are you unique? This About Us part is aka your unique selling/value proposition aka “compelling statement.”

It’s up to your web designer to figure out how to get this information across, but don’t underestimate the power of telling why. It’s up to your copywriter to make people read it all and like you more because of it.

Here’s Google About Us page. Note how completely different it is from every other one you’ve seen.

2. Connect Your Experience with Your Value

Next comes some heavy lifting with two parts here: before this section should come your history and your biggest experiential successes. Keep them limited to three sentences each.  is where you can highlight how your unique experiences have led you to become the best option in your space.

Ask yourself what explicit value you’re adding to your customer’s lives and speak to this in a clear and concise manner.

Big Wave Digital Marketing Ponte Vedra Beach, Jacksonville

You About Us Page Can Always Be Better

Here’s How and More Importantly: WHY?

3. Include Social Proof 

And finally, this one is today’s new term for what we used to call testimonials. Now we call them reviews and you need them. Think of it as bragging about yourself, which doesn’t make you popular, but having other people brag about you? That’s gold, Jerry!

There are paid services that will help you get five-star reviews via prompts and other developer-grade website plug-ins. They range from $40/month up to $125 depending on your size.

4. Your About Us is Your Contact Us Page

Once you’ve got them hooked on your about page you’ll want to offer them a way to get in touch with you. This can either be by joining your email list, filling out a contact form, or even picking up the phone and giving you a call.

The last thing you want to do is leave your readers hanging. If you’ve enticed them enough with your story they’ll be much more ready to take action.

Hopefully, the tips above will help to transform your existing about page into something that engages your customers and actually makes them want to work with you.

If you’re looking for a Jacksonville digital marketing agency to help transform your online presence, then get in touch with our team today.

About Big Wave

Big Wave Dave runs Big Wave Digital Marketing. Based out of Ponte Vedra Beach, Florida, Big Wave is current. Our specialties are website development, e-commerce, and Google AdWords. We do it because we are in love with the Internet and love spending our time there creating content and enjoyable experiences.

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